In this episode of Comfort Walk and Talk, the team discusses the exciting revamp of their digital presence, including their website and online marketing strategies. Host and company leader introduces the core team members—Natasha, Nathan, Dee, Alana, and Ben—who played pivotal roles in transforming the company's approach to market across various brands. The conversation highlights the newly launched Comfort Concierge program, designed to provide luxury service and ensure that customers have an exceptional shopping experience. The team emphasizes the importance of authenticity in customer reviews, ensuring that feedback comes from genuine users of their products. Tune in to learn about the innovative changes aimed at enhancing customer satisfaction and loyalty.

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Timestamps:

[00:00:00] Intro.

[00:00:32] Luxury service and customer experience.

[00:05:53] Comfort Concierge Program.

[00:08:08] SizeRite and shoe fitting.

[00:12:27] In-house development versus agency partnerships.

[00:16:08] Marketplace for comfort.

[00:17:33] Loyalty program benefits for customers.

[00:21:39] Ambassador Marketing program.

[00:25:34] In-house advertising strategies.

[00:31:01] Bundling products for customers.

[00:31:32] Starter pack for plantar fasciitis.