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What does AI really mean for CPGs, Insights from Retail Leaders

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Manage episode 509229206 series 3562958
Content provided by Mert Damlapinar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mert Damlapinar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does AI really mean for CPG?

🚀 In this medley episode, leaders from L’Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they’re using AI to transform retail media, shopper insights, and digital commerce.

🔥 Key Insights

• AI as an “employee,” not just a tool

• Rise of agentic systems for end-to-end problem solving

• Smarter shopper segmentation across D2C, retailers & publishers

• L’Oréal’s One Consumer project → building unified IDs through clean rooms

• Collaboration over silos: collectively creating value with partners

🎤 Featuring: Jack Lindberg – Shalion

Andreas Reiffen – Pentaleap

Florian Clemens – Tesco Media

Jehan Hamedi – Vizit

Glenn Cloarec – L’Oréal

👉 Watch the full episode on your preferred channels:

🎧 Spotify: https://lnkd.in/gE5NsjHz

📲 Apple Podcasts: https://lnkd.in/gsnTeCji

🎵 Amazon Music: https://lnkd.in/g2jq3R4U

📺 YouTube: https://lnkd.in/gniwpKhj

🌐 Learn more at: https://www.ecommert.ai/

  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 509229206 series 3562958
Content provided by Mert Damlapinar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mert Damlapinar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does AI really mean for CPG?

🚀 In this medley episode, leaders from L’Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they’re using AI to transform retail media, shopper insights, and digital commerce.

🔥 Key Insights

• AI as an “employee,” not just a tool

• Rise of agentic systems for end-to-end problem solving

• Smarter shopper segmentation across D2C, retailers & publishers

• L’Oréal’s One Consumer project → building unified IDs through clean rooms

• Collaboration over silos: collectively creating value with partners

🎤 Featuring: Jack Lindberg – Shalion

Andreas Reiffen – Pentaleap

Florian Clemens – Tesco Media

Jehan Hamedi – Vizit

Glenn Cloarec – L’Oréal

👉 Watch the full episode on your preferred channels:

🎧 Spotify: https://lnkd.in/gE5NsjHz

📲 Apple Podcasts: https://lnkd.in/gsnTeCji

🎵 Amazon Music: https://lnkd.in/g2jq3R4U

📺 YouTube: https://lnkd.in/gniwpKhj

🌐 Learn more at: https://www.ecommert.ai/

  continue reading

46 episodes

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