SUMMARY:

In this episode, Aaron and Terryn dive into the exciting world of working with high-profile clients and the growing trend of branded community apps. The two discuss the evolution of online communities, as Aaron and Terryn explore how visionaries like Jon Acuff, Darius Daniels, Brandon Turner, and Natasha Graziano are leveraging custom apps to connect with their audiences. The hosts break down the pros and cons of moving from social media platforms like Facebook groups to fully branded community apps, highlighting the benefits of control, push notifications, and seamless upsell opportunities. They discuss popular platforms like Kajabi, Circle, and Mighty Networks, sharing real-world examples from their current builds and offering insights into key features like gamification, tiered memberships, and live engagement tools. Along the way, Aaron and Terryn emphasize the importance of mapping out a clear customer journey to ensure long-term value and retention—whether through live Q&As, coaching, or celebrating member wins. Packed with practical tips and behind-the-scenes stories, this episode is a must-listen for visionaries and operators looking to build thriving, results-driven communities. Plus, stick around for a shoutout to Winston and Moose, Terryn’s furry co-stars of the show! Tune in to discover how to meet your audience where they are and take your community to the next level. Have questions about platforms like Circle, Kajabi, or Mighty Networks? Drop us a message on socials—The CoLab team is here to help you bring your vision to life! Minute by Minute:

0:00 Introduction

3:27 Working with Michael Junior

5:24 Communities coming together in apps

8:22 The benefits of push notifications in branded apps

10:49 Recurring revenue within your platform

13:13 Gamification and badges

17:07 Continuing to deliver value to your members