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Inside Airbus U.S: Debra Facktor on Why People and Culture Drive Space Innovation

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Manage episode 498249443 series 3562693
Content provided by Katherine Jerald. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Jerald or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a space company win? According to Debra Facktor, it’s not just engineering — it’s the people.

As Head of U.S. Space Systems at Airbus U.S. Space & Defense, Inc., Debra has led the organization through one of its boldest pivots to date — from a missed contract opportunity to becoming a key player in the SDA’s Tranche 1 and 2 programs. But as she reveals in this conversation, the real transformation wasn’t just technical. It was cultural.

In this episode, Debra explains how Airbus U.S. scaled up operations, developed a new satellite bus, and embraced speed — all while putting people first. From hiring for entrepreneurial mindsets to building a mission-driven workforce, this conversation is packed with insights on leadership, resilience, and the human side of defense innovation.

💡 What You’ll Learn:

  • How Airbus U.S. bounced back from a missed bid to win major SDA contracts
  • Why culture and trust are more critical than process in high-speed programs
  • The qualities Debra looks for when hiring engineers, leaders, and innovators
  • How Airbus U.S. bridges startup agility with big-industry resources
  • The hidden link between internal culture and external contract wins

“You can have the best idea ever and a not so good team — it's not going to work. You have a great team and maybe an okay idea, and it can be fantastic. Great teams can elevate mediocre ideas. And they can also creatively figure out a way around the obstacles — the real obstacles and the perceived obstacles — the obstacles that they put in their head. They're really not obstacles at all. They're just made up.”

— Debra Facktor

🔗 Learn More:

Produced in partnership with: http://www.podlad.com

  continue reading

44 episodes

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Manage episode 498249443 series 3562693
Content provided by Katherine Jerald. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Jerald or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a space company win? According to Debra Facktor, it’s not just engineering — it’s the people.

As Head of U.S. Space Systems at Airbus U.S. Space & Defense, Inc., Debra has led the organization through one of its boldest pivots to date — from a missed contract opportunity to becoming a key player in the SDA’s Tranche 1 and 2 programs. But as she reveals in this conversation, the real transformation wasn’t just technical. It was cultural.

In this episode, Debra explains how Airbus U.S. scaled up operations, developed a new satellite bus, and embraced speed — all while putting people first. From hiring for entrepreneurial mindsets to building a mission-driven workforce, this conversation is packed with insights on leadership, resilience, and the human side of defense innovation.

💡 What You’ll Learn:

  • How Airbus U.S. bounced back from a missed bid to win major SDA contracts
  • Why culture and trust are more critical than process in high-speed programs
  • The qualities Debra looks for when hiring engineers, leaders, and innovators
  • How Airbus U.S. bridges startup agility with big-industry resources
  • The hidden link between internal culture and external contract wins

“You can have the best idea ever and a not so good team — it's not going to work. You have a great team and maybe an okay idea, and it can be fantastic. Great teams can elevate mediocre ideas. And they can also creatively figure out a way around the obstacles — the real obstacles and the perceived obstacles — the obstacles that they put in their head. They're really not obstacles at all. They're just made up.”

— Debra Facktor

🔗 Learn More:

Produced in partnership with: http://www.podlad.com

  continue reading

44 episodes

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