Evan Floersch isn’t treating the Texas Ranchers like just another sports franchise, he’s building them into a cultural movement. As CEO and co-owner, he’s blending storytelling, technology, and community to redefine what sports ownership looks like. From celebrity-backed collaborations to youth development powered by AI, Floersch’s vision goes far beyond pickleball. This episode explores how the Ranchers are setting the stage for a new era of sports, entertainment, and belonging.