In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out.

Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically.

Here’s what you’ll learn in this episode:

• How to set your first 6-month growth plan — and why “40 hours” isn’t the real metric of success
• Turning luxury services into sustainable businesses (even if you’re working from home)
• When to raise prices, by how much, and how to handle losing clients the smart way
• How to calculate the lifetime value of a client — and use that to plan your revenue goals
• How to define your client avatar (meet “Jenny,” the blueprint for your ideal buyer)
• Using ChatGPT for instant market research and competitor analysis
• Why the most successful brands know where their clients hang out — online and offline
• How to find referral partners in unexpected places (like restaurants or salons)
• The importance of response time — and how fast replies build trust and conversions
• Why clarity beats hustle when building a business from scratch

If you’ve been trying to figure out how to turn your passion into predictable income — this episode is your roadmap to a fully booked, well-branded business that grows with intention.