Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Brian J Matos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian J Matos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep. 17 - David Allison: Shared Values Replacing Demographics as the Best Way to Understand People

1:11:05
 
Share
 

Manage episode 407435147 series 3560159
Content provided by Brian J Matos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian J Matos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brian is joined by David Allison, the founder of Valuegraphics, a prominent research company with organizations such as Paypal, Google and the United Nations Foundation embracing this new way to look at predictive business insights. He joins the program to discuss how shared human values make marketing campaigns more effective, eliminating guesswork and improving their ROI.

David's research and insights conclude that shared human values impact the decisions that individuals make more than any traditional demographic grouping of age, gender, geopraphy or ethnicity. A writer, global researcher and consultant, his bestselling book, The Death of Demographics, looks at how this revolutionary new way to think can help us make decisions based on 56 human values including money, authority and family.

To learn more about David and his views:

This is just a conversation starter, we invite you to join in and share this episode with your personal and professional network. Listen to the interview, then give us your perspective.

Question for Brian? Email: [email protected] or DM on X @BrianJMatos or find Brian on your favorite social media platform.

Find more episodes like this at our show website: http://www.brianjmatos.com/

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 407435147 series 3560159
Content provided by Brian J Matos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian J Matos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brian is joined by David Allison, the founder of Valuegraphics, a prominent research company with organizations such as Paypal, Google and the United Nations Foundation embracing this new way to look at predictive business insights. He joins the program to discuss how shared human values make marketing campaigns more effective, eliminating guesswork and improving their ROI.

David's research and insights conclude that shared human values impact the decisions that individuals make more than any traditional demographic grouping of age, gender, geopraphy or ethnicity. A writer, global researcher and consultant, his bestselling book, The Death of Demographics, looks at how this revolutionary new way to think can help us make decisions based on 56 human values including money, authority and family.

To learn more about David and his views:

This is just a conversation starter, we invite you to join in and share this episode with your personal and professional network. Listen to the interview, then give us your perspective.

Question for Brian? Email: [email protected] or DM on X @BrianJMatos or find Brian on your favorite social media platform.

Find more episodes like this at our show website: http://www.brianjmatos.com/

  continue reading

67 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play