When it comes to getting the most out of your LinkedIn page, content is great but it’s no match for connection. That’s the message from LinkedIn expert Karen Tisdell, who talks to Claire Braund about how LinkedIn has changed over the years and the importance of content AND connection when it comes to directors putting themselves out there”.

As she says, “if you have a really great profile and you’re putting out content but you haven’t made the effort to connect with people to build your network, then you’re just shouting into the wind”.

With a long background in the recruitment industry, Karen was an early adopter of LinkedIn, which she describes as “like a Rolodex of everybody you’ve ever met and everybody you’d want to meet”.

Now an in-demand LinkedIn profile writer and trainer, Karen shares her tips on getting the most out of LinkedIn, how to own your profile through authentic and engaging storytelling and how to build real relationships with people who can help you reach your professional goals. "For board directors, putting content out is fantastic - but we know that success is so often about who you know and who knows you.”

Karen Tisdell (guest)

Claire Braund (host)

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