What does it take to build a brand that earns the trust of the world’s most prestigious hotels — and do it in an industry where you’re often the only woman, only Latina, or only woman of color in the room?

In this powerful episode, Ayana Rodriguez, founder of ITAVI, shares how she transformed a simple idea about intentional childcare into a premium service now partnered with Four Seasons, Waldorf Astoria, 1 Hotel, Eden Roc, and more. From her early days running a children’s boutique to becoming the CEO of an award-winning company, Ayana’s journey is a masterclass in perseverance, vision, and courage.

She opens up about how she refused to let labels or stereotypes define her path — choosing instead to focus on the mission, the solution, and the people she was called to serve. Through this conversation, you’ll learn:

✨ How to develop the mindset that keeps you moving forward — even when you feel like you don’t belong. 🏨 The power of strategic partnerships and how to position your brand for success in elite spaces. 💡 Why emotional intelligence and community support are critical for scaling your business. 🌱 How to reframe failures as lessons that fuel growth and resilience. 🤝 The importance of leveraging your village — in parenting, business, and beyond.

Whether you’re an aspiring entrepreneur or a seasoned businesswoman, this conversation will inspire you to dream bigger, push past fear, and pursue opportunities that once felt out of reach. Because your identity isn’t a barrier — it’s your superpower.

Connect with Ayana:

Itavikids.com

IG: @itavikids

IG: @ayanamrodriguez

👯‍♀️ Join the FREE BFSF Accountability Community Call! ( Nov. 5th) If you’re ready to get out of your head and finally start walking in the purpose God has for you, this is your chance to do it with community. During this 1-hour session, you’ll connect with like-minded women, share what you’re working on, get live coaching and encouragement, and gain clarity around your calling so you can take bold next steps.

💡 Spots are limited — and this may be one of the last times I offer this call for free before transitioning into a membership community. Don’t miss the chance to be part of it!

✅ Register Here

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