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S5E20: Designing Desire with Marek Reichman, Aston Martin’s Chief Creative Officer—From James Bond’s DB10 to Tomorrow’s Icons
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What does it take to design pure desire? For over two decades, Marek Reichman, Chief Creative Officer at Aston Martin, has shaped some of the most iconic cars in history—from the One-77 hypercar to James Bond’s DB10. In this episode, he shares how Aston Martin became a “love brand,” why luxury is shifting from utility to emotion, and how sound, scent, and craft define the future of mobility. From London’s Routemaster bus to Miami apartments, Reichman’s vision extends far beyond the road. A rare look inside the creative mind driving tomorrow’s icons.
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