Sven-Olof Lindblad on transitioning from CEO to co-chairman of Lindblad Expeditions, the evolution of adventure travel, and why conservation is a business investment rather than philanthropy. We explore the delicate balance of protecting remote destinations whilst providing access, the changing psychology of modern travellers, and how expedition travel became a vehicle for conservation through his partnership with National Geographic. A deep dive into building timeless experiences in the world's most extraordinary places, from the business of running ships that last fifty years to navigating major industry upheavals, including COVID-19's unprecedented impact that brought revenues to zero.