In this episode, I talk with Bobbie Lloyd, who is the CEO and Chief Baking Officer of Magnolia Bakery about their decision to start franchising. Magnolia Bakery started in the West Village of New York City in 1996. Bobbie started at Magnolia Bakery in 2006 and became the CEO back in 2020. They started franchising in 2010 in Dubai and they are opening their first U.S. franchise location in the United States in Salt Lake City in 2026. They have corporate locations in New York, Illinois, and California. We discuss the history of Magnolia Bakery, how they expanded corporate locations across New York City, why they decided to start franchising, how she became founder 2.0 of Magnolia Bakery, fun details about their product line and delicious sweets, requirements for starting a Magnolia Bakery franchise, and what she is most excited about as they continue to expand their iconic brand.

For the first time, they are opening our doors to franchise ownership in the U.S., almost 30 years after they opened their first store on Bleecker Street. As they expand, they're looking for franchise owners who share that mission and see the extraordinary in the everyday. For more information go to https://www.magnoliabakery.com/pages/us-franchise to learn how you can be among the first to bring Magnolia Bakery to your neighborhood by joining a beloved brand with generational appeal and a strong foundation for long-term success.