Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including the Prosper Show, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about e-commerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct.

Online businesses face shrinking profits, rising costs, and competition from global brands. Consumer spending has dropped while brands are pressured to lower prices. How can companies adapt and stay profitable in a crowded and volatile market?

According to e-commerce expert and AI innovator Chad Rubin, brands must rethink traditional pricing strategies by using data-driven insights and AI-powered tools. Pricing should be dynamic, not fixed, allowing businesses to capture more value while meeting consumer demand in real time. Chad highlights the importance of leveraging data as a core business asset, adopting AI to automate cognitive tasks, and embracing experimentation rather than clinging to outdated practices.

In the latest episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Chad Rubin, Founder and CEO of Profasee, back to discuss AI-powered pricing in e-commerce. Chad shares how dynamic pricing can drive profitability, the dangers of false AI claims in the marketplace, and how to train AI with personal content.