Roger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave. He brings a unique perspective as a behavior strategist, creative visionary, and branding expert to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to develop behavior-changing results for organizations of all sizes. Currently, Roger is a member of the prestigious Walter Cronkite Endowment Board and serves on the global board for the Worldcom Public Relations Group, where he was its past Global Chair.

What’s the difference between marketing and cultivating and owning relationships with customers? How can a brand personalize its messaging to influence customer behavior? When you combine the marketing world with what drives customers, you can move them to take action.

Combining behavioral science with marketing is an excellent way to tap into practical applications for influencing customer behavior. When you create your audience’s persona and determine how to fulfill their needs, you can design your marketing tactics and strategy around it. As you form that persona, you'll want to dive deep into thinking about their pain points and the problem they are trying to solve. Want to learn more? A creative visionary and brand strategist, Roger Hurni authored the book From Persona to Personal, which translates academic models of behavioral science into practical application.

On this episode of From Persona to Personal, Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave, is interviewed by Chad Franzen of Rise25 about his new book. Roger shares what readers can learn about shifting from simply marketing and creating personas to cultivating customer relationships. After reading the book, readers will have a better understanding of what makes their customers tick and what motivates them to take action. Tune in!