Jeff Grogg is the Founder and Managing Director of JPG Resources and the Founder and President of Snackwerks. Previously, he was a member of the executive team responsible for growing the Kashi cereal brand from $25 million to $750 million within nine years. He founded JPG Resources to help build businesses across the food industry. JPG works to provide a vision for and manage smaller, growing businesses and help larger companies rediscover their inner innovators.

In times when there is an economic downturn on the heels of a potential recession, people tighten their belts. We give up some wants and take austerity measures, especially when we see job cuts being made. When there’s a lot of uncertainty, how does it affect the food industry, and how fast do things normalize?

As a career strategist and serial entrepreneur in the food space, Jeff Grogg says the healthy food industry normalizes at a different pace than other industries when we’re in the current financial climate. People value their health and food choices, so they often sacrifice other indulgences and prioritize money spent on their diets and well-being. What should health food companies be doing in this economic environment, and how can they prepare in case of a recession?

On this episode of From Persona to Personal, Roger Hurni sits down with Jeff Grogg, Founder and Managing Director of JPG Resources and Founder and President of Snackwerks, to discuss practical ways his companies prepare for adverse changes in the economy. Jeff shares the lessons JPG learned during the pandemic, how it pivoted, what organizational growth looks like, how JPG attracts new clients, and more. Don’t miss it!