Susan Combs is the Founder of Pancakes for Roger, a nonprofit that honors veterans and amplifies their stories through a grassroots “pancakes” movement. She created it after her father, a Major General, asked for pancakes while on hospice, inspiring a campaign, book, and advocacy project. Susan also leads Combs & Company, an insurance brokerage she launched at age 26, specializing in niche and non-traditional risks. She is a best-selling author and frequent speaker on mentorship, legacy, and service.

Balancing ambition, service, and purpose isn’t easy, especially in a world that often values hustle over heart. What does it take to build a meaningful career while honoring those who paved the way before us?

According to Susan Combs, a 20-year insurance professional and veteran advocate, true leadership comes from mentorship, gratitude, and grit. She shares how her father’s military legacy and final wish sparked a global movement that now uplifts veterans and their families. Through Pancakes for Roger, Susan highlights the power of small acts that lead to big change, the importance of giving back, and the ripple effect of mentorship on personal and professional growth.

In this episode of Advisor Today, Zack Huels and Kathleen Owings sit down with Susan Combs, Founder of Pancakes for Roger, to discuss how mentorship and legacy fuel purpose-driven leadership. They explore the origins of her nonprofit honoring veterans, lessons from her father’s military service, and the role of empathy in business success. Susan also shares insights on building a lasting impact through mentorship and community.