In the heart of Virginia’s Shenandoah Valley, a beloved tradition is getting a fresh twist. The annual Belle Grove Wine Festival, long a staple for local oenophiles, has been reimagined as Shenandoah Sips—a festival that promises to be as diverse and vibrant as the community it serves. In a recent episode of “The Valley Today,” host Janet Michael sat down with Belle Grove’s Executive Director, Kristen Laise, and Festivals Coordinator, Paige Ulevich, to talk about the inspiration, challenges, and excitement behind this transformation.

The decision to rebrand wasn’t made lightly. “We went back and forth on the name for months,” Paige admits, reflecting on the festival’s evolution from a wine-centric event to a celebration of all things local—wine, cider, spirits, and even non-alcoholic beverages like CBD drinks and (hopefully) mocktails. The new name, Shenandoah Sips, captures this expanded vision, inviting everyone to partake, whether they’re sipping a vintage red or a refreshing lemonade.

But drinks are just the beginning. Shenandoah Sips is designed as a family-friendly affair, with activities for kids, live music from local bands, chef demonstrations, and a mouthwatering lineup of food trucks. “It’s not just a drinking festival,” Janet notes. “You can come and shop, listen to music, or just enjoy the beautiful grounds.” The festival also features a curated selection of craft and merchandise vendors, many of whom create handmade, locally sourced products.

Community is at the heart of Shenandoah Sips. As a fundraiser for Belle Grove, the event relies on the support of sponsors, volunteers, and local businesses. “These are really important fundraisers for us,” Kristen explains, emphasizing the nonprofit’s commitment to preserving the historic site and supporting the region’s artisans and producers.

With its blend of tradition and innovation, Shenandoah Sips is poised to become a new favorite for locals and visitors alike. Whether you’re a longtime fan of their wine festival or discovering Belle Grove for the first time, this festival offers a taste of the Valley’s best—one sip at a time.

Shenandoah Sips at Belle Grove happens on Saturday, August 23 between 11am - 5pm. Tickets are $30 in advance (til 5pm on 8/22) and $35 at the gate. A non-drinking ticket is $15. Get more information including a list of vendors on their website: https://bellegrove.org/calendar/shenandoahsips