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Stop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands Clients
Manage episode 498127097 series 3558801
Content provided by Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon.
The conversation covers:
- Niching down in the freelance world
- Using social listening tools and AI to improve copy quality
- Finding the balance between the personal touch and technological help
- How to create effective email marketing strategies
- Maintaining trust and community in your audience
- ... and practical tips for freelancers who are navigating the evolving creator economy
Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/
or on LinkedIn: https://www.linkedin.com/in/evelinakreative/
Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co275 episodes
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