In this episode, Sally reveals the secret to selling with impact—focusing on the outcome, not the process. Too many business owners try to sell their programs by listing features like coaching calls, PDFs, and workbooks, but that’s not what customers truly buy. Instead, Sally introduces the three Ps of a compelling offer: Process, Package, and Promise. While your process (your method and deliverables) is important, your marketing should be centered on the package (cost, timeframe, and bonuses) and the promise (the transformation and results customers will achieve).

By shifting the focus from what you do to what your customers will gain, you create an irresistible offer that speaks directly to their desires. Tune in to learn how to position your program effectively and attract the right clients who are eager for results!

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