In this Quick Tip episode of Straight Talk with Sally, we're diving into how to write powerful, story-based testimonials that build trust and increase conversions for your coaching business. Discover how to guide your clients in sharing authentic stories using the classic framework of Struggle, Search, and Solution. Sally shares tips on how to help your clients reflect on their initial hesitations, highlight their transformation, and turn their journey into a compelling case study that speaks directly to your next prospect’s fears. If you're a coach looking to stand out in a crowded market, this episode will show you how to make testimonials your secret sales weapon.

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