In this episode, I’m joined by Maria Covarrubias, Mexican-American chef and founder of Cien Chiles, a brand bringing the vibrant flavors of her childhood to kitchens everywhere. Inspired by the wisdom of her Abuela and a desire to share her cultural heritage, Maria created a line of hot sauces that do more than bring heat—they celebrate flavor, creativity, and culture.

• How Maria’s family roots, culinary background, and CPG experience inspired the creation of Cien Chiles

• The philosophy behind “Real Food, Real Flavor” and redefining hot sauce as a culinary art

• Advice for founders turning personal heritage into authentic, market-ready products

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