Eugene Gershman - The Deal That Changed My Life

We’re back in the studio with Eugene Gershman of GIS Companies, a real estate developer making waves out of the Greater Seattle area. If you caught his last appearance, you already know Eugene brings a unique and forward-thinking approach to real estate development—and in this episode, he dives into a deal that changed his life.

But plot twist: it’s not just one deal. It’s a concept that could change everything—for him, for the housing market, and for the next generation of homebuyers and renters.

Eugene shares the story behind his latest project: micro housing—a model designed to meet the rising demand for affordable, efficient, and private urban living. He walks us through the numbers, the vision, and why this might be the only type of residential development that “pencils” right now.

We cover:

🔹 Why traditional apartment and home development no longer works 🔹 How micro units offer a creative, cost-effective solution 🔹 Differences between this model and co-living or trailer parks 🔹 Ownership vs. rental options—yes, condos too 🔹 Why this could be the most impactful project of his career

Follow Eugene on LinkedIn and check out GIS Companies(https://giscompanies.co/) for more information.

Whether you’re a developer, investor, or just curious about the future of housing, this episode is packed with insights you won’t want to miss.

👇 Like, share, and let us know in the comments—could micro housing work in your city?

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https://podcasts.apple.com/us/podcast/real-estate-reserve-podcast/id1507982777