In this episode of AI for Business Growth, host Dr. Andre Bates is joined by Scott Morris, Founder and CEO of Propulsion AI, to discuss how artificial intelligence is transforming job description writing, recruitment strategy, and the hiring process itself.

With nearly two decades of C-level HR and people operations experience, Scott shares how his platform combines AI and human insight to turn a 4–6 hour job description task into a 15-minute collaborative process—dramatically improving hiring efficiency, job clarity, and candidate fit.

Whether you're an HR professional, recruiter, hiring manager, or business leader, this episode will open your eyes to how AI can streamline recruitment, reduce employee turnover, and elevate your employer brand.

💡 What You’ll Learn in This Episode:

➡️ Why traditional job descriptions are failing to attract top talent

➡️ How Propulsion AI’s digital assistant Athena helps managers craft compelling, inclusive job descriptions

➡️ The difference between task-focused and outcome-focused hiring language—and why it matters

➡️ How AI-powered tools reduce bias and improve recruitment consistency

➡️ The importance of “valued behaviors” over generic company values in job postings

➡️ A bold vision for AI's role in screening and selection—and how it enhances rather than replaces recruiters

About the Podcast:

AI for Business Growth is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.

This show brings together leading experts and changemakers to demystify AI and show how it’s being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI’s role in social good, this podcast offers valuable insights.

AI For Business Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

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