OK Boomers we all know that we have been stumped by a certain new technology or that dreaded UPDATE to our Mac, any laptop, iPad.. Arba Cooper’s motto is EMPOWERING BABY BOOMERS to BOOST BUSINESS. Let me introduce Digital Technologist Arba Cooper

When Arba and I first met, Arba mentioned that she and her husband have a five year plan to buy a large property for "year round training and lodging." As the former La Chatelaine of Le Petit Chateau inn, I was silently screaming DON’T DO IT…

However.. they have their ideas firmly grounded in the training aspect. That is a vital and key aspect of anyone with ambitions to start this beast (LODGING) of a project. We eventually transitioned to current topics.. our different businesses. I learned that Arba has a wealth of training information, talent, and practical experience as a trainer and website designer: seven years as a SCORE volunteer and engineer with Hewlett Packard.

https://arbacooper.com/home Here is a great link to learn more about Arba Cooper.

Foremost, today Arba Cooper focuses her Digital Technology practice on the Baby Boomers who are SOLOPRENEURS. She focuses on their ability to learn what they need in technology for their businesses to succeed for their day to day functions. She teaches them how to use the technology that they can operate, use and manage on their own.

She is not selling them a Ferrari. More akin to a subaru and in the drivers seat, not the passenger seat.

For instance, the technology hype is to create funnels or a huge email marketing program because that is what all the hype is about.” Oh you gotta have a funnel sales system”. Oh you gotta have an email marketing program”. Both of these hypes are expensive and I know first hand as I was using KAJABI for $149 a month. I was completely overwhelmed and not using any of these “ MUST HAVE” business applications.

What I find so refreshing about Arba is her ability to help SOLOPRENEURS gain the technology that they can learn and manage without all the expensive and largely unused applications because “everyone else says “ ya gotta have this”.

Her wide range of skills include web design, technology training, speaking, and acting. Arba has helped numerous entrepreneurs successfully launch and expand their businesses. Her unique skill is simplifying complex marketing concepts, making resources accessible, and easy to understand. https://arbacooper.com/home

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