Marketing in Uncertain Times: Erik Huberman of Hawk Media on Why Cutting Ad Spend is Always a Mistake | The Watson Weekend Ep. 62
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In this episode of The Watson Weekend, hosts Rick Watson and Jess Lesetsky welcome Hawk Media founder & CEO Erik Huberman to discuss digital marketing strategies during economic uncertainty. Erik shares why cutting your marketing budget during challenging times is almost always a mistake, why a good product remains marketing's foundation, and how brands can become effective media companies. Plus, Nick Kaplan returns with week three of "Kaplan's Corner: Held Hostage" offering tactical advice on managing your workforce during turbulent times.
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CHAPTERS:
00:00:00 - Introduction
00:04:00 - Headline Hangover
00:11:41 - ChatGPT's New Shopping Features
00:19:00 - Erik Huberman on the Current Marketing Landscape
00:25:28 - Why Cutting Marketing is Always a Bad Move
00:34:00 - The Future of Social Media Marketing
00:47:27 - Kaplan's Corner: People Strategy in Uncertain Times
#DigitalMarketing #BrandStrategy #EcommerceMarketing #MarketingAgency #HawkMedia #BusinessStrategy #SocialMediaMarketing
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