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Fearless Communication in Chaos: An Ultra-Runner's Guide to Brand Leadership with Jenn George
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This episode is brought to you by Mirakl. Because “Traditional eCommerce” Is Just Code for “Not Growing.” It’s time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what’s next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.
Join Rick Watson and Jessica Lesesky on The Watson Weekend as they sit down with Jenn George, Chief Communications Officer at Aspen Group. A seasoned brand leader and ultra-runner, Jenn shares her unique philosophy on simplifying the complex, finding clarity in chaos, and why communication is about steadying the humans inside a brand, not just crafting the perfect press release.
In this conversation, we dive into:
- How to find signal in the noise and create a powerful narrative that drives action.
- The importance of authenticity and vulnerability, and why it beats perfection in an age of "AI slop".
- The "know, feel, do" framework for effective communication strategies.
- Real-world examples of brands and leaders who have successfully navigated major transformations.
- How Jenn's experience as an ultra-runner taught her that our perceived limits are often not real, a lesson she applies to business leadership.
This is a must-watch for any leader who wants to master communication and build a resilient brand in today's unpredictable world.
Chapters:
- Welcome to The Watson Weekend - 00:00:00
- Headline Hangover Starts - 00:03:40
- Introducing Jenn George - 00:16:38
- Communication in a World of Chaos - 00:19:51
- How to Build Brand Trust - 00:27:16
- Closing Remarks - 01:07:25
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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