30 Years, 8 Books, Zero Regrets: How Hank & Sharyn Built Yuloff Creative
Manage episode 516343972 series 3554537
We had such a blast sitting down with Hank and Sharyn Yuloff of Yuloff Creative Marketing Solutions! This husband-and-wife team has been coaching small businesses for over 30 years, and their energy is absolutely infectious.
What we loved most about this conversation was how real they kept it. From Hank's origin story (involving his mom, a fax machine, and a fateful Thanksgiving dinner) to Sharyn's journey from HR management to becoming a powerhouse business coach, these two prove that the best business partnerships start with genuine friendship and mutual respect.
They share relatable insights about why small businesses struggle, the real difference between working IN your business versus ON your business, and why you absolutely do NOT need a logo, website, or fancy social media presence to land your first client. (Yes, really!)
We also dug into the challenges of working with your spouse, the importance of getting coaching (even when you think you can do it all yourself), and how to actually take a vacation when you ARE the business.
Hank and Sharyn Yuloff bring a unique perspective to small business marketing. Hank is a targeted marketing tactician with over 35 years of experience helping small businesses grow bigger. Sharyn's expertise spans business affairs, HR, and online marketing. Together, they've created Yuloff Creative Marketing Solutions, offering complete traditional and technological marketing plans for small companies who never thought they could afford a Chief Marketing Officer.
They teach Small Business Breakthrough Bootcamp intensives and run a coaching program where they work two-on-one with business owners on sales, marketing, HR, and systems. Their clients call them their "Business Easy Button." They're also authors of eight best-selling business books with two more on the way!
CONNECT WITH HANK AND SHARYN:
🔗 Free 30-minute consultation: HowToGetThereFaster.com
📚 Check out their eight best-selling business books on Amazon
www.YuloffCreative.com
Facebook Page @YuloffCreative
Instagram @YuloffCreative
YouTube Channel www.YouTube.com/YuloffCreative
LinkedIn https://www.linkedin.com/company/yuloffcreativemarketingsolutions
Their motto says it all: "If everything happens for a reason, be the reason things happen."
We absolutely loved this conversation and know you will too. If you're a small business owner feeling overwhelmed, stuck, or just ready to take things to the next level, Hank and Sharyn's wisdom is exactly what you need to hear.
TIMESTAMPS:
00:00 Welcome and introductions - Meeting Hank and Sharyn Yuloff
04:00 The fax machine, Mom's advice, and starting a business on Thanksgiving
08:00 Why HR is just internal marketing
16:00 What they've learned about each other working together daily
19:00 Founder syndrome and why nonprofits ARE businesses
24:00 You don't need a logo or website to get your first client - Just start!
26:00 The reality check - You'll work harder but it's more rewarding
32:00 Serving your life, not serving your business - Taking real vacations
38:00 What's next and how to connect with Hank and Sharyn
#FamilyBusiness #BusinessCoaching #MarketingTips #CouplesInBusiness #MarketingStrategy #HRForSmallBusiness #WorkingWithYourSpouse #YuloffCreative
43 episodes