In the spirit of football season, Tarina bought a t-shirt that says “Football Social Club” on Etsy and Nic has no idea what Etsy is. Nic compares Tarina’s purchase to the mileage he gets out of his underwear.

Nic makes a point by honoring a potential customer with a phone call rather than just replying to a text. He prioritizes creating a connection with the person and understanding what they want.

He wants people to know they matter. A phone conversation is one way he does this.

Nic tells the story about a young man who said he’d never leave the company. Why? Nic asked. Because Harold, the owner, took the young man out to lunch and had a conversation. This took place eight years before Nic heard about it.

That’s the power of creating a connection. People are looking for significance.

When we connect with someone we create trust with someone. As Nic says, “Trust travels so much faster than technology.”

If you enjoy Nic and Tarina’s podcast and get something from listening to “all this Nic Bittle Crap,” please hit the like button, share it with a friend, or both. Your recommendation goes a long way in helping us reach more people.

Also if you have questions that you want Nic and Tarina to answer, email them at [email protected].

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