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JOAN's co-founders: Building modern legends – Jaime Robinson & Lisa Clunie
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In a first for the show, today we have not one but two guests – Jaime Robinson and Lisa Clunie, co-founders of the creative agency JOAN, born in NYC and now smashing it in London and Berlin too.
Jaime and Lisa reveal how they’re blending the rigour of classic brand building with the pace and energy of modern culture. They share why they believe now is a golden age of creativity, how disruption is reshaping the talent model and what it means to modernise brands.
You’ll hear their take on what makes a great client–agency fit, why conviction matters more than buzzwords, and how AI and reverse mentorship could define the next generation of creative leaders. It’s an authentic, optimistic conversation that captures the spirit of JOAN: bold, human and unapologetically modern.
HIGHLIGHTS:
[02:04] Joan's legendary beginnings
[06:56] Building timeless brands
[09:27] Firing clients that don’t fit
[13:59] Audience-first creativity in action
[16:17] Into a golden age
[19:21] An alchemy of strengths
[24:33] Wisdom meets the machine
[26:03] The power of shared mentorship
[30:36] Pitches as creative playgrounds
[34:18] A new industrial revolution
MORE ABOUT JAIME & LISA:
LinkedIn: linkedin.com/in/hellojaimerobinson
LinkedIn: linkedin.com/in/lisaclunie
Website: joancreative.com
HOST SOCIALS:
LinkedIn: linkedin.com/in/robinbonn
Twitter: twitter.com/robonn
MORE ABOUT CO:DEFINERY:
Site: codefinery.com
Book: Market of One
Mentioned in this episode:
Market of One
If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential.
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