Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we're thrilled to welcome Laura Cave, a dynamic health tech marketer known for her ability to bring healthcare products to market and breathe life into healthcare stories. Laura currently serves as the Chief Brand Officer at Paytient and is committed to enhancing the accessibility and affordability of healthcare. In their conversation, Sara and Laura discuss fostering a culture that is focused on activation, removing roadblocks, empowering teams, and nurturing innovation within organizations. With a rich background that includes pivotal roles at The Knot and Oscar Health, Laura offers invaluable insights into building environments where ideas swiftly transition into actionable outcomes. Thank you for being a part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways:

1. Defining Activation in Marketing: Laura Cave clarifies that true activation means making a business impact rather than performing marketing activities that lack measurable impact. It's about prioritizing actions that align with business goals and foster significant value creation.
2. Learning from Past Roles: At The Knot, Laura learned the importance of community building and innovation without hefty advertising budgets. These skills have translated into her ability to drive growth and engagement in subsequent roles.
3. Bridging Gaps with Innovative Solutions: Laura's experience at Oscar Health showcases the power of innovative solutions in healthcare marketing. By adopting a unique approach to incentivizing flu shots, Laura was able to influence behavior and generate positive health outcomes through charitable contributions.
4. Building a Conversion Mechanism: Paytient's work with the m3p program illustrates the importance of creating direct conversion opportunities to measure marketing effectiveness. By simplifying the enrollment process for Medicare users, they not only helped consumers but also unlocked partnership and revenue opportunities.
5. Embracing Change and Collaboration: To foster an activation-driven culture, Laura emphasizes the significance of embracing change, asking questions, collaborating across teams, and keeping a steadfast focus on solving real business problems. This mindset encourages innovation and efficiency, paving the way for growth and impact.

[embed]https://youtu.be/13vIpnqlBXk[/embed] About Laura Cave

Laura Cave is an experienced early-stage health tech marketer who excels at bringing healthcare products to market and healthcare stories to life. She is passionate about making healthcare more affordable and accessible for all. After 15 years as a proud New Yorker, she lives with her family in Columbia, Missouri.