In this episode of "Scaling the Gap," Madeleine MacRay interviews Roger Magalhaes, a serial entrepreneur in the window treatment industry. Roger shares his journey from starting as an installer to owning three companies, focusing on customer service and educating others in the industry. He highlights the importance of self-care and maintaining one's health as vital for sustained productivity and success. The discussion also covers the nuances of providing value and respecting clients' spaces, emphasizing the importance of caring for tools—the most important being oneself.