Wardrobe Stylist and Fashion Consultant Jaclyn Patterson shares how she leads with service while keeping her principles at the core of her work. From luxury retail to launching her Style Club, Jaclyn reveals a realistic approach to “values-aligned” business: meet clients where they are, educate when it’s helpful, and offer accessible paths that honour both budgets and beliefs, without pressure or perfectionism.

“I try to have balance of not necessarily putting shame or pressure on people. I think everyone's in their own journey.” — Jaclyn Patterson

Takeaways

• Serve first, teach when it helps: Jaclyn prioritizes client needs; she introduces sustainability as an invitation, not a requirement.
• Meet people where they are: Jaclyn creates options for different budgets and levels of support.
• Values are a compass, not a cage: It’s okay to flex or sequence your principles to best serve the client while staying authentic.
• Micro-actions matter: Small, consistent choices (care, re-wear, better fit) add up to meaningful impact.
• Design for longevity (business + wardrobe): Think long-term: avoid burnout, build systems, and focus on durable style habits.
• Community fuels momentum: Ongoing touchpoints (like memberships/masterclasses) help clients sustain progress.
• Joy is strategic: Enjoying the process keeps you resilient and aligned over time.

Meet Jaclyn Patterson

Jaclyn Patterson is a Toronto-based fashion consultant and wardrobe stylist with a background in luxury retail. She studied fashion at TMU (Toronto Metropolitan University), previously ran a capsule-wardrobe company, and built a sustainable fashion marketplace. Today she leads The Style Club, a monthly masterclass community that helps busy women develop authentic, practical style while making values-conscious choices at their own pace.

Resources Mentioned

Learn more about Jaclyn’s services at jaclynstyled.com

Learn more about The Style Club and Shopwise (currently revamping)

Follow Jaclyn on Instagram at @jaylopat

Want to learn more about the impact of Fast Fashion? Watch the True Cost (documentary) on Youtube