If you’re still thinking of LinkedIn as just an online resume, you’re leaving massive opportunities on the table. In this episode, Dustin sits down with Scott Aaron, a true LinkedIn powerhouse who went from running fitness clubs to building a high-profit coaching business by mastering organic lead generation. Scott unpacks the concept of business mortality—the harsh reality of what happens when your revenue is tied to your time—and how LinkedIn became his ticket to freedom. They talk about strategies for optimizing your profile, using Scott’s “3-post system” to drive engagement, and why most people completely misuse LinkedIn DMs. If you're a coach, consultant, or service-based entrepreneur, this episode is your wake-up call to start treating LinkedIn like the goldmine it really is.

Chapters:

• 00:00:00 - How I Built a Thriving Online Business from Scratch
• 00:01:22 - Kicking Off the Conversation on 7-Figure Leap
• 00:02:13 - From Fitness to LinkedIn: Scott Aaron’s Wild Business Journey
• 00:03:03 - The Wake-Up Call That Made Me Pivot to Online Coaching
• 00:05:59 - Unlocking LinkedIn: The Goldmine Most Entrepreneurs Ignore
• 00:08:44 - Turning LinkedIn into a Lead-Generating Machine
• 00:11:33 - Scaling a Coaching Business Without Chasing Clients
• 00:16:20 - The LinkedIn Playbook Every Coach & Consultant Needs
• 00:26:54 - Creating Content That Actually Gets Seen (and Converts)
• 00:30:56 - The Secret Power of LinkedIn Polls (and How to Use Them)
• 00:33:56 - Writing Long-Form Content That Builds Authority & Attracts Leads
• 00:39:18 - Hashtags on LinkedIn: Useless or Essential?
• 00:41:07 - Recycling Content the Right Way (Without Looking Lazy)
• 00:43:54 - The Comment Strategy That Brings Clients to You
• 00:47:41 - Wrapping Up: Your Next Steps to Win on LinkedIn

• Scott Aaron
• Scott on LinkedIn
• Scott on YouTube
• The Time to Grow
• The Expert Content Society (Waitlist)
• Dustin on LinkedIn
• 7 Figure Leap