In this episode of The 7-Figure Leap Podcast, Dustin sits down with Brendan McAdams, founder of Kiinetics and seasoned B2B sales consultant. Brendan shares how he helps health tech companies selling into hospitals and health systems sharpen their sales process, from high-impact sales call tuneups to 90-day consulting engagements. Together, they dive into strategies for doubling revenue, shifting from a reliance on word-of-mouth to scalable lead generation through optimized podcast guesting and strategic partnerships, and building recurring income through a new, subscription-based 'sales accountability group'. If you’re a founder or sales leader aiming to turn complex B2B challenges into predictable growth, this conversation is packed with actionable insights.

Chapters:

• 00:00:00 - Welcome to 7 Figure Leap Podcast
• 00:01:45 - Meet Brendan
• 00:04:51 - Current revenue is over $200k, mainly from word-of-mouth.
• 00:08:31 - Revenue breakdown: 75% from custom consulting.
• 00:11:08 - Details on the price and duration of consulting projects.
• 00:11:29 - A typical engagement starts at 90 days for $25k-$35k.
• 00:16:07 - Discussing future business goals and revenue targets.
• 00:16:39 - The goal to double revenue to over $400k and the challenge of scaling.
• 00:19:10 - Needing support on the marketing and fulfillment side.
• 00:21:48 - The missing piece: Adding a continuity income stream.
• 00:23:15 - A new offer: The "Sales Accountability Group" concept.
• 00:25:45 - A model for scaling the accountability group by training internal leaders.
• 00:31:33 - Shifting to a marketing strategy based on a "bullseye" client.
• 00:32:25 - Tips for optimizing podcast guesting for lead generation.
• 00:36:26 - The importance of a signature talk and a clear call to action.
• 00:41:11 - Building strategic partnerships as a new lead source.
• 00:41:52 - Identifying lead generation companies as ideal partners.
• 00:43:01 - The "Guest Training" model for partnerships.
• 00:46:03 - The "Marketing Flywheel" concept is summarized.
• 00:46:39 - Key takeaways: The community model and partnership ideas.
• 00:47:40 - How to connect with Brendan online and get a copy of the book.

• Brendan on LinkedIn
• Brendan on X (Twitter)
• Kiinetics's Website
• Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales Book
• Dustin on LinkedIn
• 7 Figure Leap