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In this episode, I sit down with my friend and industry powerhouse, Tracy Linbo, Chief Commercial Officer at AgVend. We dive deep into what it really means to lead with intention—not just in your professional life, but at home, too. Tracy shares her incredible journey through the ag value chain, from pulling weeds on a hobby farm in Minnesota to leading commercial strategy for one of agtech’s fastest-growing platforms.

This is a must-listen for leaders navigating change, managing adoption of new tech, and looking to build stronger team cultures that actually stick.

💡 Key Takeaways:

Intentionality is More Than a Buzzword

Tracy explains that being intentional means walking the talk—owning your actions and correcting course when needed. Whether you're leading a team or leading at home, intention requires follow-through.

Block the Time, or Lose the Time

Tracy and I both agree: if it's not on your calendar, it’s not real. She shares how simple blocks like “catch-up” or “lunch” help her show up with more focus and less burnout.

Hope Is Not a Strategy

Whether it's culture, performance, or tech adoption, Tracy reminds us that good outcomes come from clear expectations, follow-through, and accountability—not wishful thinking.

Tech Doesn’t Replace Trust

AgVend’s approach to change management? Help people win. Show them the value. Provide accountability. And never underestimate the power of one positive experience with a new tool.

Mentorship Is the Win

For Tracy, it’s not the big product launches or career titles that stand out most—it’s when people reach out and say, “Will you mentor me?” That’s legacy work.

🔊 Notable Quotes:

“Intentionality isn’t just how you start—it’s how you follow through.” – Tracy Linbo

“Show me your calendar, and I’ll show you your priorities.” – Mark Jewell

“Hope is not a strategy. If you don’t design your culture, one will still form—it just won’t be the one you want.” – Tracy Linbo

“If we put more value into the industry than we ask from it, we never go hungry.” – Mark Jewell

“People don’t hate structure—they hate feeling stuck. Give them a framework and watch them thrive.” – Mark Jewell

✅ Action Steps:

Audit your calendar: Are your values reflected in how you spend your time?

Have the tough conversations: Don’t let one toxic behavior unravel the culture you’ve built.

Lean into tech with intention: Set a clear AI or digital strategy and onboard your team with clarity and support.

Invest in mentorship: Whether you're mentoring or being mentored, make the time.

Redefine accountability: Clarity plus consistency builds trust and momentum.

🎧 Listen If You Are:

A leader navigating rapid change or tech adoption

Someone managing culture while scaling a team

Curious how to blend structure and flexibility in your calendar

Wanting to stay relevant in a fast-changing industry

Looking for real talk on what actually drives leadership effectiveness