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A more accurate way to measure consumer engagement

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Manage episode 518015677 series 3534528
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs.

Articles Mentioned:

The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow

How Strategy Champions win

Theme music composed, performed, and produced by Joy Ngiaw

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

100 episodes

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iconShare
 
Manage episode 518015677 series 3534528
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs.

Articles Mentioned:

The FDI shake-up: How foreign direct investment today may shape industry and trade tomorrow

How Strategy Champions win

Theme music composed, performed, and produced by Joy Ngiaw

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

100 episodes

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