Helen Packham talks to Dr Yin Lu, a distinguished communication scientist and self-styled rhetoric doctor. Despite her early exit in the game show 'Traitors,' Yin shares her expansive knowledge, explaining how emotion and strategic communication play crucial roles in achieving resonance and influence.

Yin and Helen share strategies applicable in our daily lives to win people over and reduce the distortion between intention and impact. Tune in for a conversation that's sure to transform how you connect and communicate with the world.

Here are the highlights:

00:00 The science of communication with Yin from the Traitors

09:16 Communication involves reducing distortion between intent and impact.

15:42 Analysed rhetorical techniques in social media to predict tweet engagement.

25:02 Online influence holds significant power. Creators need to take care.

31:45 Traitors plan was non-threatening behaviour and appearance.

37:03 Trust, emotional connection, and logic form credibility.

44:49 Focus on personal emotions and vulnerabilities instead of judging others.

56:41 Listening is crucial in communication, yet often overlooked.

01:07:06 We perceive the world based on our own biases and experiences, as emphasised by Anais Nin's quote.

About Dr. Yin Lu:

Yin is a communication scientist, a self-styled Rhetoric Doctor, and an AI product leader. She is currently the Global Head of Product for Artificial Intelligence at CUBE, a market-leading regtech that has been machine reading the regulatory internet since 2011. She is intoxicated by language, particularly in the context of digital media.

Yin completed her doctorate at the Oxford Internet Institute (OII) on the rhetoric and resonance of Brexit tweets. Through her research, she established a rhetorical framework that can be used to improve the resonance of any message. She applies it every single day to every single form of communication that she produces or consumes (including this one).

Yin has an interdisciplinary and international outlook. She firmly believes that categories are meant to be transcended. She is a strong advocate for computational approaches to the social sciences and humanities, and for qualitative approaches to big data analyses. She belongs to three cultures across three continents, and derives energy from travel and meeting new people. The greater the diversity, the better.

On a higher, more whimsical level: Yin is caught betwixt academia and industry, fact and fiction, life and art. And she wouldn’t have it any other way.

Connect with Yin:

Medium: https://medium.com/@periwynkle

LinkedIn: https://www.linkedin.com/in/periwynkle

TikTok: https://www.tiktok.com/@therhetoricdoctor

Instagram: https://www.instagram.com/therhetoricdoctor

X: https://x.com/yinneth

YouTube: https://www.youtube.com/@Periwynkle

LinkTree: https://linktr.ee/therhetoricdoctor

Connect with Helen:

Website: helenpackham.com

Instagram: www.instagram.com/helenpackham

Facebook: www.facebook.com/helenpackhamcoach

LinkedIn: www.linkedin.com/in/helenpackham

Produced by winteraudio.co.uk