Hy-Vee Partners with Instacart for Carrot Ads, Walmart Opens Automated Perishables Facility & AI Search Tools Challenge Google
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Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.
In today's Retail Daily Minute:
- Hy-Vee RedMedia launches Instacart Carrot Ads on Hy-vee.com, giving CPG brands new opportunities to reach high-intent shoppers through performance-driven, native advertising placements.
- Walmart opens its third automated perishables distribution center in South Carolina, a 725,000-square-foot facility that can process double the volume of traditional DCs while serving 180 store locations.
- A new survey reveals that almost half of AI search tool users prefer them to Google for speed and clarity, with younger consumers leading adoption and nearly 60% using AI to research products before purchasing.
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Be careful out there!
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