Outbound sales isn’t broken, most people are just doing it wrong. In this episode of The Sales Machine Podcast, John Rankins sits down with Collin Stewart, Co-founder and CEO of Predictable Revenue, to reveal the secrets behind creating scalable, predictable revenue through smarter outbound strategies.

Collin shares the lessons he’s learned from years of building sales systems, aligning customer development with sales, and helping businesses nail their product-market fit. Together, they break down the evolution of sales strategies, the power of demand generation channels, and why timing matters more than anything when it comes to go-to-market success.

Key highlights include:

✅ The critical mistakes most startups make with outbound sales—and how to avoid them.

✅ How strong product-market fit supercharges your sales and revenue growth.

✅ The role of AI in sales: When to use it and when it fails.

✅ Why founder-led sales matter and how to transition to a scalable team.

✅ The hidden costs of poor CRM systems and how to simplify your sales process.

If you’re ready to transform your sales strategy, lower acquisition costs, and finally see results from outbound, this episode has everything you need to get started. Press play to learn from two of the best in the business.

"Outbound definitely works, it just takes the right message and the motivation to do it." - John Rankins

"AI shouldn’t replace human creativity in sales, it should amplify it." - Collin Stewart

"Timing is everything. If you hit go-to-market too soon, you risk burning through resources with no return." - John Rankins

"Outbound isn’t dead, it’s just incredibly easy to mess up." - Collin Stewart

"Your CRM shouldn’t just track. It should drive performance through recognition, rewards, and accountability." - John Rankins

"Your messaging isn’t about you, it’s about showing your customer how you’ll make their life easier." - Collin Stewart

Chapters

(01:00) - The Simplicity of CRM Solutions

(05:48) - The Evolution of Predictable Revenue

(12:06) - The Importance of Product Market Fit

(25:30) - The Evolution of Demand Generation Channels

(34:03) - The Role of Founders in Sales

(39:13) - AI in Sales Development

(48:56) - Leveraging AI for Data Analysis

Connect with Collin Stewart

LinkedIn: https://www.linkedin.com/in/collinstewart/

X: https://x.com/collinyvr

Instagram: https://www.instagram.com/predictablerevenue

Website: https://predictablerevenue.com/

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial