80: How Eunice Booked 10 Clients in 3 Months by Aligning Her Identity with a High-Ticket Need
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Sometimes the key to booking out is solving a more "expensive" or complex version of the problem you're already solving now, which attracts higher level clients.
When Eunice first joined Reclamation in summer 2024, her son was just a month old. She wanted to build a business that supported her family, allowed her to be present as a mom, and reflected the full range of her expertise and lived experience.
Inside Reclamation, she repositioned her offer to serve daughters of immigrant entrepreneurs—bringing together her somatic expertise, her decade in tech and startups selling future visions to C-suite executives, and her identity as a daughter of immigrants.
The result? Eunice booked 10 high-ticket clients in just 3 months, raised her prices by 60%, and has remained fully booked for months ever since. She’s now on an active thought leadership campaign, collaborating on aligned platforms that need her expertise.
In this episode, you’ll hear the story of how she found product market fit, booked out quickly, and continues to grow sustainably.
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89 episodes