Liam Heffernan, an award-winning independent podcaster and founder of the new podcast network Mercury, joins Gareth to discuss his mission to empower indie creators. Recognising the gap in support for smaller shows that are too big to be overlooked but too small to catch the attention of major networks, Liam aims to revolutionise the space by prioritising the needs of these creators. He emphasises the importance of content as the foundation for growth and monetisation, urging podcasters to focus on what they love without getting bogged down by the pressure to monetise too quickly. As Mercury launches with a diverse lineup of shows and plans for original content, Liam shares his vision for fostering a supportive community of independent podcasters. The conversation highlights the unique challenges independent creators face and the innovative approach Mercury is taking to address them.

Takeaways:

• Liam Heffernan is revolutionising podcasting by emphasising the needs of independent creators.
• The Mercury network aims to support smaller shows in monetising without losing control.
• Independent podcasters often struggle with promotion and monetisation, which Mercury seeks to address.
• The focus for indie podcasters should be on creating engaging content that they love.
• Liam's experience as an independent podcaster shapes Mercury's mission to empower creators.
• The podcasting landscape is evolving, and new networks like Mercury fill essential gaps.

• Mercury on LinkedIn
• Liam on LinkedIn
• Mercury Podcast Network – Make Some Noise.