In this episode, we unravel how advanced AI workflows can scale a truly effective outbound strategy (and not just create more spam).

Jordan Crawford shares his expertise on how to use AI to automate deep research, identify the most targeted accounts, and develop unique and relevant messaging—all without falling into the trap of reductive "AI SDR" approaches.

We also explore how to leverage AI as a thought partner, the future structure of BizDev teams, and why Clay is all the rage right now.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

Jordan Crawford has been in growth for over 10 years, and for the past three and a half has been the founder of Blueprint, an agency that specializes in structuring any data from the public web about your ideal prospects. He's also been an advisor to Clay since 2021.

https://www.linkedin.com/in/jordancrawford/

Key Topics

• [00:00] - Introduction
• [01:59] - Changes in the outbound landscape
• [06:41] - How to use AI as a thought-partner
• [11:28] - Why AI SDRs are not the future
• [14:28] - AI in the writing process
• [20:42] - What WILL replace the SDR function
• [28:59] - The difference with enterprise buyers
• [30:34] - Signals
• [38:48] - Making AI plays resilient
• [43:04] - Clay

Thanks to Our Sponsor

This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.

This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.

Registration is capped at 700 attendees, and tickets are going fast.

MOps-Apalooza 2024

Resource Links

• Blueprint

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