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PART 2: Unlocking AI Search: How Your Brand Can Rise to the Top
Manage episode 498916108 series 3508850
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The way people search for companies and products online is changing.
This is part 2 in a two-part podcast series. In this episode our conversation explores communications tactics businesses can use to enhance their visibility within AI-driven searches. And the result will be greater engagement with your target audiences.
The HMC team talks about the importance of having a robust communication plan, which is the starting point to ensuring you have consistent and authoritative content on a variety of online channels. And when you do, AI search engines will find you and recommend you.
Takeaways:
- Brands must develop a robust communications strategy and online content plan to enhance visibility in AI searches.
- Understanding brand messaging and personality is crucial for differentiation in a competitive market.
- Engaging with online media with news stories and thought leadership can significantly improve AI optimization outcomes.
- Creating high-quality, human-centered content is essential for building trust with audiences and AI platforms.
- Leveraging partnerships to generate credible endorsements by third-parties can enhance a brand's online authority.
- Brands should actively seek out and respond to frequently asked questions to improve AIO and relevance.
Links referenced in this episode:
Companies mentioned in this episode:
- HMC
- ChatGPT
- Cloud Gemini
- TripAdvisor
- PR Institute of New Zealand
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