Anyone can be creative, and anything can be creative. But what transforms something creative into something useful in a business-to-business environment is how it engages an audience. Does it resonate? Is it memorable, functional, and appropriate for the intended channel? And that's just for starters. Using the right creative technology is crucial in a world where the dynamics of creative design execution – be it image, video, audio, or the written word – change almost daily.

In today’s episode, we're discussing why creative technology, specifically Adobe Express, should be a central part of every UK construction company’s toolkit. Communicating clearly, consistently, and professionally is paramount, whether it's winning bids, managing client expectations, becoming memorable, creating brand salience, or effectively collaborating with suppliers and internal teams. Having the right technology to streamline and enhance content creation can set your business apart.

Adobe Express simplifies complex content production tasks that typically require significant resources or specialist skills. From quick-turnaround tender documents and impactful marketing materials to internal training resources, supplier communications, and collaborations, Adobe Express empowers teams of any size to deliver exceptional quality efficiently, cost-effectively, and most importantly, consistently, thanks to its clever product design, intuitive interface, and tools that enhance rather than hinder the creative process.

Allow me to take you through my top five capabilities that Adobe Express has to offer and explore how each can specifically benefit organisations within the UK construction industry or, indeed any organisation with a B2B focus. These capabilities are not just for enhancing marketing; they also support sales, HR, procurement, customer service, product development, HSE, technical, and supplier engagements.

Imagine this scenario:

- Someone has created complex designs in Illustrator and/or Photoshop.

- These designs can be imported seamlessly into Adobe Express, where you need to remove some graphics that aren't relevant.

- You use the Generative AI ‘Remove Objects’ feature to update the design and subsequently apply the correct branding seamlessly.

- This design needs to be used in four different tenders, requiring multiple resizes.

- This can be done with just a few clicks in Adobe Express.

- You decide that, with a few tweaks and using various parts of the design, it would create excellent content showcasing the best your organisation has to offer.

- You schedule multiple posts, even using AI to write intuitive and engaging copy tailored to each communication platform, and with just a click, you have a week's worth of content from a single image.

Top five B2B creative capabilities from Adobe Express

- Staying in sync with your favorite apps

- Commercially safe generative AI

- Brands & Apply Brand

- Complex edits in a single click

- Content Scheduler

Links

Try out Adobe Express at adobe.com/express and then let me know below what YOU love about it!

Website: https://www.builddifferent.marketing/

Linktree: https://linktr.ee/builddifferent

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