Join Claire Daniels, CEO of Trio Media, as she delves into her inspiring journey.

Discover how Claire navigated personal tragedy to become a successful business owner, the challenges of taking over an existing company, and the lessons learned from international PR coverage. Claire also shares her unique 'Top 20 Reasons' exercise to help your business refine your marketing messages.

If you're looking for a business and entrepreneurship podcast that will inspire, motivate and educate you, through the personal business journeys and entrepreneurial lessons learnt of Leeds business owners then this is the podcast for you.

INTRODUCING CLAIRE DANIELS

Claire Daniels is the owner and CEO of Trio Media, a web and performance marketing agency based in Leeds. Trio Media is a well-established agency, supporting a number of businesses within Leeds and the wider region in their marketing efforts. They rank #19 on Campaign’s Best Places to Work.

Claire’s career in marketing spans over 15 years, and has seen her lead global marketing teams and strategic initiatives. Claire has regularly appeared in the media and is no stranger to being interviewed on live TV and radio.

Claire is now focussed on scaling Trio through the integration of AI - with funding secured to build their own AI product, which is currently in production.

EPISODE HIGHLIGHTS

[00:00:00] Introduction to Trio Media and the Impact of personal loss on Claire’s career

[00:06:00] Navigating family dynamics in the business

[00:16:00] The four-day work week experience, and the problems it brought

[00:21:00] Working with your husband in the business

[00:23:00] Understanding customer needs: The ‘Top 20 Reasons’ exercise

[00:31:00] My brilliant business idea

3 KEY TAKEAWAYS & BUSINESS LEARNINGS

• When you buy into a business it’s like being put in charge of a train and working out the controls before the next stop

• It’s a misconception that all PR coverage must equal new business. It doesn’t.

• There’s a huge difference in what you say and what customers want to hear

3 MOMENTS TO LOOK OUT FOR

“I didn’t know we pay our tax quarterly”

“We were on the BBC, ITV, every newspaper”

“Even though my husband thought it was a terrible idea that I work with his sister, he doesn’t think it’s a terrible idea that he works for me”

VALUABLE RESOURCES FOR YOU

Website: www.leedsbusinesspodcast.com

LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/

Work with Phil - www.philfraser.co.uk

Website: www.trio-media.co.uk

LinkedIn: https://www.linkedin.com/in/claire-daniels-trio-media/

Shout out: https://www.blocstudio.co.uk/

YOU MAY ALSO LIKE

Turning a hobby into a business - The Square Ball - https://leedsbusinesspodcast.com/podcast/the-square-ball/

Building an AI business – https://leedsbusinesspodcast.com/podcast/neural-voice-jeremy-smith/

Interior design, Leeds United and aliens - https://leedsbusinesspodcast.com/podcast/amanda-cook-design-tonic/

Kitchen table to £mm sale to a plc - https://leedsbusinesspodcast.com/podcast/phil-fraser/

DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’

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ABOUT YOUR HOST

Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.

As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.

As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.

Want to work with Phil to help you? See www.philfraser.co.uk.

This podcast is hosted by Captivate. Get your 30 day free trial at https://bit.ly/Captivate-Offer.

LEEDS BUSINESS PODCAST

Trio Media, business acquisition, business buyout, Claire Daniels, PR coverage, business transition, strategic decisions, media industry, leadership, digital marketing, SEO, marketing agency Leeds, Leeds, Business in Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,

Email: [email protected]

Mentioned in this episode:

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I have a LIMITED TIME offer for you. We all know running a business can feel a bit lonely, right? I know.... I’ve been there. I grew my own business from a kitchen table start-up, all the way to a multi-million-pound exit. Nowadays I help other business owners, like you, sort out their business problems; whether it's clarifying your forward planning, helping you sort your biggest problem, helping you prioritise your workload, de-fogging your thinking or just being there to download on. I can help. One client recently said, “You gave me clarity in just one session” — and that shift helped them hit 25% growth in following three months. So here’s the deal: your first session with me for just £99. But only if you contact me by this Friday. No bullshit. No fluff. Just a proper conversation about your business, solving your problems. So, if you’re ready to think more clearly, email me at [email protected] today. Quote 'podcast' in the email title to claim your £99 session. And if you want to find out more about me check me out at www.philfraser.co.uk.