Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by CommunicorpUK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CommunicorpUK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

"The Art of the HRA" with Tim Cocker (Virgin Radio, Egg Chasers) and Paul Sylvester (Absolute Radio)

36:30
 
Share
 

Manage episode 371032927 series 3492759
Content provided by CommunicorpUK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CommunicorpUK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio.

The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging.

However, that super-power is only accessible if the host read messages that are delivered in an effective way.

In this episode of Sound Business Jim Salveson speaks to two individuals who have great pedigree in delivering such content.

Tim Cocker (Virgin Radio, Eggchasers Rugby Podcast) is a radio host and podcast producer who has well over a decade of experience in delivering host-read messages in both audio formats whilst Paul Sylvester (Absolute Radio) has many years in the industry working with brands and presenters on the implementation of commercial campaigns to ensure partners experience great results.

You will hear some fantastic insight (from both sides of the microphone) into what makes a great host read and some of the considerations when planning a campaign, while also getting some practical tools that can help when delivering such content.

You can find Paul on Twitter via @paulsylvester75 and Tim is @Cocker plus you can listen to Tim's Rugby podcast "Eggchasers" here: https://podfollow.com/703611884

For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 371032927 series 3492759
Content provided by CommunicorpUK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CommunicorpUK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio.

The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging.

However, that super-power is only accessible if the host read messages that are delivered in an effective way.

In this episode of Sound Business Jim Salveson speaks to two individuals who have great pedigree in delivering such content.

Tim Cocker (Virgin Radio, Eggchasers Rugby Podcast) is a radio host and podcast producer who has well over a decade of experience in delivering host-read messages in both audio formats whilst Paul Sylvester (Absolute Radio) has many years in the industry working with brands and presenters on the implementation of commercial campaigns to ensure partners experience great results.

You will hear some fantastic insight (from both sides of the microphone) into what makes a great host read and some of the considerations when planning a campaign, while also getting some practical tools that can help when delivering such content.

You can find Paul on Twitter via @paulsylvester75 and Tim is @Cocker plus you can listen to Tim's Rugby podcast "Eggchasers" here: https://podfollow.com/703611884

For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

43 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play