159: Jay Berkowitz, Founder of Ten Golden Rules is Interviewed by Tim Sawyer on the Faster Outcomes Legal Keys Podcast
Manage episode 503955898 series 3490245
Ai is rewriting the rules for how law firms get found online and most aren’t ready.
In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai search results, why brand recognition now drives clicks, and the simple website changes that turn visitors into signed cases. I also share how we’re using Ai to coach intake teams, rank job candidates, and even script better client conversations—so your firm can attract, convert, and deliver five-star service from the first click to the final handshake.
Key Topics
03:28 – How Google’s AI Overviews now answer 30% of searches before users click
06:26 – Why website traffic drops when Google answers questions directly
07:49 – How to get your firm featured inside AI search results
09:03 – The video-to-blog strategy that feeds every platform and boosts authority
11:00 – Why brand recognition matters more than ever for getting clicks
11:41 – What Q&A schema is and why AI search engines love it
13:57 – How to structure blogs and FAQs for Answer Engine Optimization
15:13 – Smart questions to ask your marketing agency about AI readiness
17:46 – The “Morgan & Morgan trap” that costs smaller firms leads
19:58 – Why a visible phone number beats a giant contact form
21:44 – How AI-powered website chat captures leads forms and phones miss
23:02 – The rise of AI avatars for intake—and how close they are to replacing humans
25:49 – Using the CRIT method to build a custom AI intake coach
28:09 – How AI coaching improves empathy, scripts, and conversion rates for intake teams
30:05 – Turning the CRIT method into a hiring super-tool for leadership roles
32:24 – How DISC profiles and AI playbooks predict candidate fit
33:43 – The three-part growth model: Attract, Convert, Five-Star Operations
34:55 – How “TGR Boomerang” rescues missed calls and web leads
35:50 – Why delivering a Ritz-Carlton-level client experience drives reviews and referrals
36:26 – How to connect with me and join us at TGR Live in March
Resources Mentioned
Books
- Traction, Gino Wickman – https://a.co/d/aEqzVAY
- The Ai Driven Leader, Geoff Woods – https://a.co/d/2PPqXzR
Technology/Software
- Fathom Ai – https://fathom.video
- Predictive Index – https://www.predictiveindex.com
- Crystal Knows – https://www.crystalknows.com
- Intaker Chat – https://intaker.com
- TGR Boomerang – https://tengoldenrules.com
About Our Guest Host:
Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find, Serve, and Keep clients profitably.
Now at Faster Outcomes, Tim helps law firms harness AI and technology to revolutionize client acquisition and retention. With a deep passion for teaching and practical impact, he continues to empower organizations with the strategy, systems, and leadership tools needed to perform at their highest level.
About Jay Berkowitz:
Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.
Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.
Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.
Connect with Ten Golden Rules
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
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Connect with Jay Berkowitz on LinkedIn
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