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Data Infrastructure Is the New GTM Strategy, with Brian Aggerbeck, VP of Professional Services at Cognism

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Manage episode 500359734 series 3489883
Content provided by Cognism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enterprises are rethinking go-to-market from the ground up. And the foundation is clean, unified, orchestrated data.

In this episode, Brian Aggerbeck shares how leading companies are using Data-as-a-Service (DaaS) to build centralised architectures that fuel GTM at scale, without adding more tools or noise. From composable systems to AI-readiness, this is a masterclass in what’s next for RevOps, data leaders, and modern growth teams.

  continue reading

108 episodes

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iconShare
 
Manage episode 500359734 series 3489883
Content provided by Cognism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Enterprises are rethinking go-to-market from the ground up. And the foundation is clean, unified, orchestrated data.

In this episode, Brian Aggerbeck shares how leading companies are using Data-as-a-Service (DaaS) to build centralised architectures that fuel GTM at scale, without adding more tools or noise. From composable systems to AI-readiness, this is a masterclass in what’s next for RevOps, data leaders, and modern growth teams.

  continue reading

108 episodes

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