Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets.

The Shift from Traditional SEO to "Search Everywhere Optimization"

Bradley breaks down why the old playbook for local SEO is becoming obsolete. With the rise of AI-powered search and chat platforms, businesses need to think beyond just Google. We discuss:

• Why Google Business Profiles are still crucial, but no longer enough on their own
• The growing importance of optimizing for multiple search channels and platforms
• How to balance ethical SEO practices with achieving real results for clients

Content Strategy for the AI Age

Get ready for a paradigm shift in how we approach content for local businesses. Bradley shares insights on:

• Why branded content is now king for local SEO
• The dangers of content bloat and how to streamline your site
• Smart ways to repurpose content across multiple formats and platforms
• Building "branded location authority" through strategic content distribution

Practical Tips for Local Business Owners

Don't miss Bradley's actionable advice for navigating the changing SEO landscape:

• How to audit your site for efficiency and prune unnecessary content
• The two most critical factors for local search success right now
• Why mastering foundational marketing principles is more important than ever
• Creative ways to reach your target audience beyond traditional search

Whether you're a seasoned SEO pro or a local business owner trying to boost your online presence, this episode is packed with valuable insights to help you stay ahead of the curve. Bradley's blend of technical know-how and marketing savvy offers a fresh perspective on thriving in the age of AI-powered search.

Curious to learn more? Tune in and discover how to future-proof your local SEO strategy!