Episode 76 - Message and Momentum Weekly 5 - Define Your Niche

This episode of the Visible Coaches podcast, featuring Angela Durant and Anke Herrmann, delves into the complexities and nuances of defining a niche for introverted coaches.

With their combined 30 years of business experience, Angela and Anke explore the common challenges and misconceptions surrounding niching, emphasizing the importance of catering to one's strengths as an introvert in a predominantly extrovert-oriented business world.

They discuss how to clarify your message, nurture your market, and attract business without compromising your energy levels or well-being. The conversation includes practical advice on refining your niche, the iterative process of discovering the sweet spot between passion, market needs, and delivery, and how to effectively communicate and build relationships with your target audience.

The episode is designed to help introverted coaches spot golden opportunities, refine their niching approach, and grow their business in a way that aligns with their introverted nature.

00:00 Welcome to Visible Coaches: A Podcast for Introverted Coaches

01:10 Diving Deep into Niching: Challenges and Strategies

02:24 Introducing Angela and Anka: The Brains Behind the Podcast

03:47 Anka's Insights on Niching: Common Mistakes and Solutions

08:14 Angela's Approach to Finding Your Niche and Engaging Your Audience

26:38 Real-World Applications and Listener Q&A

30:03 Unlocking Business Growth: Strategy Sessions and Personalized Coaching

32:09 Deep Dive into Niche Refinement and Client Engagement

32:34 Exploring the Challenges of Coaching Engineers and Technical Professionals

34:41 Identifying and Overcoming Client Acquisition Challenges

35:41 Refining Your Niche for Greater Satisfaction and Impact

40:56 Effective Messaging and Market Research for Client Conversion

49:51 Closing Thoughts and Next Steps for Audience Engagement

Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

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